Decide on your objectives for the event
You may have a few, but make sure that they don’t clash and you are not stretching the team by trying to achieve too much. At busy events it can be difficult to remember a list! Incorporate the event into your marketing mix to ensure your overall campaign is giving the same message.
Try to be specific with your objectives i.e.
• to secure 3 new leads for follow up a day
• to make 12 appointments
• to see 10 existing clients
• to build your database by 90 new names
If your objectives are specific they become measurable and you can calculate your return on your investment more easily.
It is very important to make sure that whoever ends up manning the stand fully understands your objectives otherwise your careful planning could be wasted and remember less is more!