Maximising your presence
Think about your objectives and consider whether your stand is sufficient or whether you need a higher profile? It may be possible to slightly reduce your stand size and become a sponsor. You will have opportunities to sponsor everything from the lanyards and the carrier bags, reception areas, the ‘You-are-Here’ boards as well as hospitality areas, seminar theatres and the car parks. The choice is enormous and you need to consider what profile you are after and how best to achieve this. By sponsoring certain items you can be as visible or subtle as you wish to be. Your organiser will be receptive to most things and may have opportunities you hadn’t considered so they are always worth contacting for this. If you are after something specific be the one to suggest it to them – it may be possible to exceed your expectations by ensuring the organiser understands the results you are trying to achieve.