Your stand staff make the difference
You shouldn’t judge a book by the cover – but people do. Visitors will judge you by how they see you and your teaminteract. Are your staff trained properly? Do they ask engaging questions or do they ask “Can I help you?” Have they learned to look interested or are they still using mobiles, talking to their colleagues and generally appearing unapproachable? Are they aware of how their body language makes them look and are they smiling and using open posture? A small investment training you people on how to man the stand will yield results many times over. Can they answer all possible questions they are likely to be asked and do they understand your objectives?