Dynamite!
Some events or sponsorship packages will also have opportunities for speaking, either as part of a conference or via seminars and presentations. They can be incredibly successful if your speaker is engaging, authoritative and credible. However, audiences do not suffer fools gladly, resent any sales pitch and will judge your company by the quality of the presentation. So the advice is if you are going to present make sure you have a good speaker who knows their stuff. Just like dynamite, handled well it’s fabulously effective – managed badly it will go off in your face! The end of a presentation is often where questions and leads emerge. Make sure you have a method to sign post interested parties back to your stand after the event and you can capitalise on the interest. Speaking opportunities are also ways of generating interest pre-show and potentially good material for press releases and an excuse for select invitations to prospects.