Post event analysis
Now the event is over ask yourself some questions: How close did we get to our objectives? What worked and what was a disaster? What were our competitors doing that we liked? What can we do differently next time? Were there any better locations? Was the size adequate? The more you reflect about good and bad points about your experience the easier it will be to improve next time. Involve the staff who manned the stand with you. What did they think? What did they see that you could adapt and use yourselves next time? Book early and start planning the next one from a stronger base.