Course Objectives

One of the keys to successfully manning an exhibition stand is the ability to quickly engage visitors – to establish rapport, to understand their needs and wants and to react appropriately. These are the skills of a networker.

This programme is designed to dispel the many negative myths that surround the concept of networking and provide delegates with skills, tools and techniques that will increase confidence and help them network more effectively during the planning stage, whilst manning exhibition stands and afterwards.

Course Content Includes

During the Workshop delegates will learn how to use networking before, during and after the exhibition
Be introduced to the concept of Exhibition Networking
Assess networking goals
Identify specifically with whom to connect to meet these goals
Network mapping
Determine the best ways to:

  • engage with visitors and fellow exhibitors
  • maximise the opportunities from the contacts made