PARTICIPANT PROFILE
All those who wish to maximise their opportunities and effectiveness at an exhibition.
WORKSHOP OBJECTIVES
By the end of the workshop participants will have the ability to present and effectively sell their company at exhibitions, utilising techniques that suit both the individual and the environment. Time will be spent understanding pre, during and post show activity.
WORKSHOP CONTENT
• Exhibition Selling: An Overview
– The importance of first impressions
– Conveying your message
• The Objectives of Selling at an Exhibition
– Goal setting
– Quantifying returns
• Conveying Your Sales Message
– Attracting visitors to the stand
– Linking themes to objectives
– Stand design and layout
– Uniforms and dress codes
• Exhibition Visitors
– The objectives of the visitor
– Why and what they buy
• Promotional Materials
– Graphics and gimmicks
– Public relations and advertising opportunities
• Refined Techniques of Exhibition Selling
– Integral activities and avoiding the pitfalls
– Using body language positively
• Pre and Post Show Activities
– Invitations and follow ups
• Action Planning
– Consolidation and progress