Course objective

This workshop acts as a grounding for any staff involved with exhibitions, the objective of the course is to give an understanding as to how and where exhibitions fit within the marketing mix.

Course Content Includes

Where do Exhibitions fit in?
Advertising, Exhibitions and the Internet
Buying Motives that influence the decision to spend money
Exhibitor & Visitor profiling – what do they want, expect and dread?
Directive and Creative Media
Known and Unknown Markets – Compelling reasons to exhibit