Course objective

Aimed at sales and marketing people, this is designed to extend the principles or persuasion and customer care through correspondence. It saves time when generating and will result in crisper and more persuasive communication.

(*Pre-Course info needs to be collated – examples)

Course Content Includes

Letters, e-mails, fliers and other written ‘stuff’!
Inciting Action
Conventions and Protocols
Content and layout
Improving response rates
Crisp communication
Laying out offers, sponsorship packages and the like
Tricks and devices to win more ‘readers’